I take issue with focusing highly on advertisor products, because most mags will walk right past any negatives associated with those products so they don't run off their finance base. This is no less than lying to consumers in my opinion.
Yeah, projects cost money. Magazines get tons of parts donated by advertisors and basically use these builds as a write off. It's a totally different world when they build a car versus you or me. They get paid to do it.
MA has always been up front about this, calling a spade a spade, so to speak.