Water Heater Won't Start

EDIT: ARE YOU SURE this has a pilot, or did you happen to look in there as the hot surface ignition device was heating up? (orange glow)

In any case, see if you can post the wiring diagram in a clear manner, even if you have to overlap a couple of photos

BE CAREFUL poking around in there. IF THAT IS a hot surface igniter, they operate off LINE VOLTAGE AKA 120V AC

I used to know WTH I was doing with this stuff. I spent nearly a dozen years servicing, repairing, and even installing HVAC/R