Hope this is not true. Moog Offset Upper control arm bushings.

Dano has it, exactly. You want to move the control arm in the direction indicated by the arrows, but you need to look at the bushing offsets in context of the control arm in order to determine which bushings are oriented which way. I swear I had to check and double-check this 3 times to get it right — it is kind of inherently confusing.

And yes, the instructions show them both facing the same way, which only affects camber — this is not something you need, since the adjusting bolts can easily accommodate the small increments of camber that are appropriate.