Hope this is not true. Moog Offset Upper control arm bushings.

So the front bushing arrow should point down and the rear bushing arrow should point up for more caster?

Depends on how you are holding the A arm... :)

The arrows should point relatively side to side when installed on the car. Either towards center of car or to outside of car. Forward bushings arrow points OUT (towards ball joint), rear bushing towards centerline of car.

The instructions are correct, that picture orientation screws people up.