Yeah, it's not just for repair but also regular maintenance.
Luxury brands have has similar service for years.
It's a good way to get people who pay $7 for coffee to just "suck up and pay" the dealer costs because it happens to be convenient.
I'm sure part of it is trying to ensure the right parts and fluids get used since so few people can put them where they belong these days.
I'm sure in some places this kind of thing is probably a super big deal, but I prefer to live outside of the dystopian nightmare of big cities.
