Well, I went ahead and emailed a marketing firm that Liberty Mutual's website listed that is handling advertising. 1st asking if they have already engaged in performance racing sponcership (I'm never the first to think of any ideas. Lol.) And/or if media director's department would be interested in exploring sponcership avenue?
If something does arise? I'll certainly be looking for advise on contract writing and negotiations.
It's a long shot. But better than trying nothing?