Cryo treating blocks?

So I've posted quite a few times regarding my rather controversial plan of a W9 headed factory 360 block. I was doing a little research and I ran across a post of a machine shop that partook in a competition. Long story short they crank out over 720 horsepower out of a factory magnum block without any block filler. They said they sent the block off for cryo treatment stating it makes the block 30 to 40 percent stronger. I have very little knowledge on it but what does everyone think on this topic? Also does anybody know somewhere that would do this in the Midwest (assuming they stand on the good opinion side)
That shop did ALLOT. of CUSTOM. W O R K ! ! ! It is in the article. Best bet would be to have that exact shop repeat the build for you $$$$$$$ because that shop owner would emotionally remember what it took to build that engine build.

The moment he starts pointing you down a different path.., is the moment you will have to accept that you do not have deep enough pockets to make him repeat all of that work-but if he agrees with you on price, more power to you!