Beer Sale Time

There has been a lot of flack about Bud Lite on U-Tube lately. And Target too. They claim that bud lite sales dropped 28% over Memorial Day weekend. OUCH!!! Bud lite, Bud, Michelob, Corona, Stella Artois and many, many more are now owned by foreigners. Belgian corporation IN BEV. ------------- Yengling is the largest American owned beer brewery.

My question is when do they count the sales? When the beer goes thru the cash register? Or when the truck drops off the pallets? Or when the invoice gets paid? The reason I'm asking is that I just went to the supermarket and the beer aisle had a dozen pallets stacked 4' high with IN BEV products.