ANY ONE KNOW WHAT HAPPEN TO MOPAR MADNESS AT Virginia Motorsports PARK ?

I don't understand the thinking of the bean counters. Wouldn't it make more sense to get the Mopar name out there? It's like free advertising. But no....they don't want anyone using the name without compensation. So, they would rather not have the name out there.
With all the new BS, regulations, and legal crap going on these days, the bean counters probably don't want any representation of their brand that they aren't in charge of.