Sports Illustrated is Done

part of the problem is the market segment of print media is dying off, figuratively and literally.

the other part of the problem is PE firms buying up the IP of companies, gutting them for parts, wringing the husk for every last dime, and then: utilize, monetize andddd pivot to video.

SI has long been dead, that's not to say that the people there weren't still putting out great journalism-- it's that the people who should care about journalism, owners, only care about money. they see no value in "mission statement", historical record, or integrity. when it became who owned the "rights" to publish as SI, it signaled the beginning of the end.