Stop in for a cup of coffee

You'll build that reputation John. Word of mouth in the community.
I had never heard of him or his company so I asked him how he heard about us? He replied that he was speaking with a guy that told him he could put whatever weapon he wants in my hands and I would outshoot him with his own gun. Hah! Not sure that is exactly true but to your point it was word of mouth. We very intentionally utilize a very low profile, as we are not a public range. It is basically invite only, which is a very different business model for a range. And according to my accountant not very successful! Hah!