‘63 Valiant - steering shaft play

If the coupler was disassembled sometime in the past, it may just have been re-assembled wrong. If you turn the shoes 90 degrees, there will be all kinds of slop in the coupler. I'd pull the column and disassemble the coupler before ordering any parts. It's rare that those shoes wear out. They're made some pretty tough steel. The housing wears easier. Hopefully the pin the shoes sit on isn't worn. Those are not available as far as I know, and the amount of pressure it takes to remove one is quite a bit. It also has to be centered very accurately. Take care removing the seal cage/retainer. If you bend it, it's a real ***** to get it straight and reinstalled.