Ceiling White Paint REALLY Works!

How's longevity of ceiling household interior paint? Or does it go on so chalky its irrelivent? I'm just trying to picture painting something that gets exposed to some heat and atmospheric moisture with house paint? Must be working for you guys... neat find!
As Dan stated, it need not be shiny, flat/chalky is fine.....as long as the white coloration is the same. And the color is available in interior/exterior so......