Marketing. If a little bit of ceramic material is sprinkled in the finish, then they call it a 'ceramic' coating.
Marketing. Most all of it is an organic binder with various inorganic particles (in paint they would be simply called pigments). My impression is that binders have developed quite a bit over the past couple of decades. Some are still liquid, some are catalyzed by mixing two components (eg epoxy) or a second coat, and others are applied as powder. Heat curing another part of the process for some. Some of these polymers are probably very good. Some are most certainly better at withstanding header temperatures than others. The challenge for us is th etechnical specs to figuring out which ones, igf properly applied, will hold up to our predicted conditions.
Depends on what Joe blow is using and his process.
Stainless is already about as effective in reducing conduction as most thin coating.