Pics: SF Rod & Custom Show

What the heck is that hanging out the 1948 Plymouth Kustom's passenger window?

Swamp cooler is right. My parents had one hanging out the window of their
50's Olds when we moved from Ca to Fl in 59. I remember argueing w/ my sister which side of the car we sat on and how long. You would be surprized how well they worked. I also remember a square canvas bag that held water hanging off the hood ordament (sp). Kept the water good and cold.