I agree 100%, but if that's the case, why are the Big Three in such trouble? I'd love nothing more than to see Accords, Camrys etc. GO AWAY. The American companies need to compete for these buyers more effectively or they will go away.
These cars are actually made here in America, that's how they get around the tarrifs and limitations on imports. THey have somewhat better fuel economy, and are priced better than most products from the big 3. Look at the Scions, you can buy a new Tc for around $18k, they are small and can be tuned up (popular with the younger crowd).