For the sake of discussion - What is most important 2 u?

My feelings are that budget does the most definition. Otherwise we'd all be driving exactly what we wanted. but i know in my case, budget is a restriction, not the primary concern. I want it to do what I expect. I also know for others, they can't feel good unless they know they got it for nothing or next to nothing, regardless of result. This is more of a random thought type thing... Just morbid curiousity on my part.