1969 engine color

check out this beautiful 69 on ebay. 340, 5/2 build date....and its RED?
either it was a restoration "mistake" or this one was painted red as original.

http://cgi.ebay.com/ebaymotors/Dodg....c0.m245&_trkparms=72:727|65:12|39:1|240:1308

The ad mentions a 1970 vintage engine, so since it`s not the correct engine they probably just went with whatever they liked.