Attack of the coil killer!

well I have checked the voltage and on BOTH sides of the coil I am reading 10.8 volts with the ignition in the run position. Dont have any help at the moment so I cant check the voltage when the key is in the start position. Anybody have any ideas from here? I checked and I have no spark coming out of the coil wire directly.
This is a 69 valiant but I converted it to electronic from a 73 valiant. I am sure that it isnt a wiring issue since I have had this car running for years the way it is wired. I am wondering if maybe it is a voltage regulator issue. Since the only thing that has changed recently is the Alt.
Lets see whatcha got guys?