Selling on ebay

Ive had good luck on ebay till recently. I listed to guitars with a buy it now of about $400 each. They had about 20 bids each but bidding stopped at $150 so they didnt reach reserve.

Common sense would tell you if the buy it now id $400 the reserve is going to be close. Why people bid $10 or $20 is beyond me. It cost me $26 to list 4 auctions.

In the past Ive sold 3 cars because of ebay, but not actually on it.