OH! Sorry! I just read that a second way. Not so ment in that fashion. It's like the catch phrase for the cable channel's History channel. It can be read 2 ways.
"Time well spent" as in a good time, not a waste of time.
Or
Time..well, spent" as in lost time doing nothin. Wasted time.
The what the heck is just that towards the OE poster as in, What the heck don't ya give it a try! Certainly worth a shot.