LEDs?

Dan,
I admittedly have not looked at your links yet, but can you comment on these bulbs made by Putco?
Does the sq cm requirements have to be facing out, or can these with side LED work?
http://http://www.putco.com/utilities/ImageResize.ashx?CustomerId=df7c8831-21ce-4474-89ce-4dd0c103679b&ImagePath=/html/images/library/231156W-360-2.jpg&Width=343