The full rim cover came in three styles, a simulated wire wheel (W15), deep dish (W13), or deluxe (W11). On Challengers equipped with a slant six or 318, the stock rim size was 14x5 inch. Dodge Challenger - The Dodge Enthusiast Site: 1970 Archives
1970 Challenger also had these. Center had challenger decal.
Dodge Challengers had a similar style wheel cover offered in 1970, they are similar to these ones, but had ''Challenger'' written on the inserts.
Of course, these are the A-Body ones which you have pictured, which are more common.
Just throwing it out there.............