Curiousity Question?

Mopar Body and Trim

  1. JTG

    JTG Well-Known Member

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    Just wondering why Chrysler only put the metal pentastar emblem on the passenger lower fender? and did not put a matching emblem on the driverside.
     
  2. oldkimmer

    oldkimmer FABO Gold Member FABO Gold Member

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    ...........Pass side only just because they could ........lol............................kim........
     
  3. Bookmaker

    Bookmaker Well-Known Member

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    Visible from the curb. Same with the Airtemp stickers.
     
  4. Mopar92

    Mopar92 Well-Known Member

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    What year did they stop putting it on cars?
     
  5. 6pk2goDemon

    6pk2goDemon Mopar Mod Staff Member FABO Gold Member

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    Curbside is the reason I've always heard/believed for only 1 on the passenger side.

    As far as I know, around April 72 was the last of them. And 72 was plastic, not metal....
     
  6. 4spdragtop

    4spdragtop FABO Gold Member FABO Gold Member

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    Yep, all for PR/Marketing. Curious if any of our European members that drive on the "wrong" side of the road can post pics?
     
  7. DusterDale

    DusterDale Well-Known Member

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    Maybe so they could see it when you passed them?
     
  8. qkcuda

    qkcuda Well-Known Member

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    Never thought about the airtemp sticker as well, good point.
     
  9. barbee6043

    barbee6043 barbee 6043 FABO Gold Member

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    simple. the car owner/driver knows it a mopar. the occasional passenger might think it s a Nova or some brand X thing! so just on passenger side!
     
  10. Snake

    Snake Mopar Nut

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    MY 74 Duster did not have it from the factory,SO I am putting 1 on anyway,why because I want too.:finga:
     
  11. TrailBeast

    TrailBeast Slightly Twisted Member

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    I thought about putting a Fiat emblem on mine :finga:
     
  12. RogerRamRod

    RogerRamRod The Older I Get, The Faster I Was

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    Why? did you chip the paint when you pulled your Daimler emblem off?
     
  13. TrailBeast

    TrailBeast Slightly Twisted Member

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    Not the Daimler emblem, but the Fiat/New Holland emblem. :D
     

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  14. Valiant1

    Valiant1 Well-Known Member

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    My buddy had a 1965-ish Sunbeam Imp (Mini Cooper sized car) that Chrysler was importing to the US from England. They even put the pentastar emblem on the lower RH fender on those!
     
  15. Ottmundr

    Ottmundr 68 Fastback

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    Same reason they only painted the logo on one side of the helmet for the Steelers. Some grumpy old coot said, "That's all you get!" I bet it was RRR.
     
  16. kelleherdl

    kelleherdl FABO Gold Member FABO Gold Member

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    73 did not have either. We are putting one on my Gold Duster under the Gold Duster decal. Another homage to the 70 through 72 we have the Duster twister decal on the tail panel with the cast metal Duster emblem superimposed. It actually looks kinda neat.

    Dennis
     
  17. j061093409

    j061093409 1970 Dart Swinger 340 Reg FABO Gold Member

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    the reason for the lower right side is great works of art (paintings) were signed by the maker on the lower right side only!
     
  18. Jim 68cuda

    Jim 68cuda Well-Known Member

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    Chrysler acquired the Rootes Group (Sunbeam, Hillman, Humber) in 1966. After that, all Rootes Group vehicles had the Pentastar on the lower right front fender. And yes, that even includes the Sunbeam Tiger with the Ford 260/289 engine under the hood. The Tiger was discontinued after the 1967 model year because Chrysler didn't want to invest in tooling up a new design for the Tiger/Alpine convertible. The intent was to design a new Tiger around the new for 68 340 motor. The existing Tiger platform didn't allow room for the Chrysler small blocks as the distributor location at the back of the engine wouldn't clear the firewall. Clearly, it was a bit of an embarrassment for Chrysler to sell (and service and provide warranty for) cars that had a competitor's engine under the hood. The Alpine convertible continued into 68 with it's British built 4 cylinder engine. The Humber (a 4 door luxury sedan and wagon for the British market) was replaced in the U.K. with the Australian Valiant sedan and wagon which were assembled at the Rootes factory. A body Barracuda convertibles hardtops and fastbacks were also assembled at the Rootes factory using right hand drive components (including the dash) borrowed from the Australian Valiants. Despite the right hand drive, the Pentastar remained on the lower right hand fender on all products.
    Sunbeam/Hillman Imps, a Sunbeam Arrow 4 door sedan and wagon and a fastback coupe (based on the Arrow sedan platform) badged as an Alpine, were sold through Chrysler Plymouth dealers in the U.S. up until the very early 70s'. By 71 the Plymouth Cricket (Hillman Avenger in the UK) replaced the Sunbeam line in the US. The Cricket (4 door sedan and wagon) was a disaster compared to the the Japanese Dodge Colt which also appeared in the US in 71. Crickets were very unreliable. I remember a neighbor of my parents bought a petty blue 73 Cricket. It left their driveway more often on the back of a tow truck than under its own power. Within six months the neighbors traded it in on a new Ford. The Cricket was discontinued after 73 and Chrysler made no further efforts to import any British built (Rootes Group) cars to the US. I do believe a 2 door coupe version of the Hillman Avenger/Plymouth Cricket was sold in Brazil for several years badged as a Dodge Polara.
     
  19. RedFish

    RedFish Well-Known Member

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    These classic bodies are waaaaay over badged. One paste waxing and you'll be happy that any additional badge is missing.
     
  20. cosgig

    cosgig MoBro Inc. FABO Gold Member

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    What??? Nobody EVER thinks a Mopar is a Nova, do they???😜
     
  21. Daves69

    Daves69 Well-Known Member

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    You mean like, 383?
     
  22. Snake

    Snake Mopar Nut

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    What he said.:finga:
     
  23. JTG

    JTG Well-Known Member

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    From a promotional aspect as mentioned by the responses here definitely makes sense to me, because if it was a cost perspective thing, then that would be pathetic.
     
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