Has anyone seen this Formula S "interior" emblem?

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jimharvard

JimHarvard
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i was looking at Barracudas for sale on various sites and found a nice and original green 1969 340 fastback being sold by Minnesota Motors and Sports for $35,000. the car looks good but if i were going to spend $35k, it would be for a restored A57 383 4 speed.

this car has an odd Formula S emblem on the glove box door. it looks smaller than the S emblems on the fenders of 68's or even the rear trunk trim panel of 69's.

i've been looking at these cars for 50 years and i've NEVER seen a Formula S emblem on the interior of a 67-69 Barracuda. this has to be something added by someone - but where did they get a "small" S emblem?

any ideas?

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yeah, I don't recall seeing that before either. Years ago, you used to be able to buy miniature emblems, like the Super Bee logo, or the ScatPack bee logo, etc. People put them on hats and jackets and such. That being said the "S" in the pic you supplied looks too big for a hat, so I dunno.
 
I think it’s a metal pin....I have that pin from the late 80’s
 
Looks about the size of a 69 S trunk emblem to me, but I could be wrong. Looks nice. Good looking car, I'm diggin the deluxe interior. Did formula S cars have deluxe interior standard? Or was that an upgrade you had to add extra?
 
Looks about the size of a 69 S trunk emblem to me, but I could be wrong. Looks nice. Good looking car, I'm diggin the deluxe interior. Did formula S cars have deluxe interior standard? Or was that an upgrade you had to add extra?
I know for a fact that in 68 the deluxe interior is/was and option I suspect it was the same for 1969. Re: the emblem that was my same exact thought is that it looks like the rear 69 S trunk emblem. Not sure if its just the color scheme. However it may be smaller.
 
That emblem is way too small to be a 69 Trunk panel emblem, it’s about an inch in diameter
 
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Well, it would be easy enough to ask the owner and I'm going to say that it doesn't belong there.
 
I think it's an add on due to incorrect colors. The three colored band around the center "S" should be red, white and blue. This one has black in place of the blue. Speculation though, no proof, but I agree with others who have said they have not seen this emblem on other "S" cars.
 
Here’s my Formula S pin same as what’s in the picture, I got it in the late 1980’s at a car show, I need to polish it up some, been on this board since I got it! I have all kinds of these mopar pins my mom had gotten me. It looks the the guy put a plastic circle or grommet behind it too.

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Someone added it on, like the Hurst emblems. Deluxe interior as far as I know are an "extra" our 69 S was bare bones.
Cool to know. My sons car is going to be a 69 S tribute car, he is only 8, but besides helping on the build, he is also choosing factory options that he thinks are cool like hood mounted turn signals. We cant find a 340, got a free Eighteen 318, and will make a close replica of a 340. He likes the upholstery with the sideways pleats. Says it looks like my 2007 mustang seats. So we are going w standard seats and door panels. Got a console with woodgrain. We will do the woodgrain upper instrument panel as well to match. I would love to get a mini formula S emblem for the dash.
 
3D printer Matt? I think someone could sell a few of them? Keychain possibly.
I remember someone had a buttload of NOD bare "S" emblems for sale a while back.
Cool to know. My sons car is going to be a 69 S tribute car, he is only 8, but besides helping on the build, he is also choosing factory options that he thinks are cool like hood mounted turn signals. We cant find a 340, got a free Eighteen 318, and will make a close replica of a 340. He likes the upholstery with the sideways pleats. Says it looks like my 2007 mustang seats. So we are going w standard seats and door panels. Got a console with woodgrain. We will do the woodgrain upper instrument panel as well to match. I would love to get a mini formula S emblem for the dash.
 
I have a repop 69 S trunk panel emblem. Thanks IMFURYS for sending it my way as a gift to my son for this project. I'm now thinking it's too big. I may get a hat pin one if I can find one. I had an R/T emblem hat pin I put in the steering wheel bezel of my 69 charger years ago when I had it.
 
Here’s my Formula S pin same as what’s in the picture, I got it in the late 1980’s at a car show, I need to polish it up some, been on this board since I got it! I have all kinds of these mopar pins my mom had gotten me. It looks the the guy put a plastic circle or grommet behind it too.

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wow!! well that's just amazing. 50 years of playing with these cars and i've NEVER seen small pin-on emblems like what you have. i see you're out in Minnesota. i wonder if those small emblems were a "west region thing? i know Chrysler used to have different "special models" that they only sold in certain parts of the country. there was an entry-level 70 Challenger that i believe was called "the Sheriff" or something like that that was only sold in Texas i think. kind of like the "California Mustang" that was only sold out there. thanks for sharing your "pin-on emblem collection." it is amazing to me to think that after 50 years, there's still stuff to learn about "old mopars!"
 
wow!! well that's just amazing. 50 years of playing with these cars and i've NEVER seen small pin-on emblems like what you have. i see you're out in Minnesota. i wonder if those small emblems were a "west region thing? i know Chrysler used to have different "special models" that they only sold in certain parts of the country. there was an entry-level 70 Challenger that i believe was called "the Sheriff" or something like that that was only sold in Texas i think. kind of like the "California Mustang" that was only sold out there. thanks for sharing your "pin-on emblem collection." it is amazing to me to think that after 50 years, there's still stuff to learn about "old mopars!"

There was a company associated with MAS that sold pins, belt buckles, tee shirts etc. I remember because I bought a spoiler set for my 74 from MAS. They were based in Minneapolis.
 
Speaking of S emblems. Thanks IMFURYS for the repop 69 tail panel emblem. I think this was a laysons emblem.

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wow!! well that's just amazing. 50 years of playing with these cars and i've NEVER seen small pin-on emblems like what you have. i see you're out in Minnesota. i wonder if those small emblems were a "west region thing? i know Chrysler used to have different "special models" that they only sold in certain parts of the country. there was an entry-level 70 Challenger that i believe was called "the Sheriff" or something like that that was only sold in Texas i think. kind of like the "California Mustang" that was only sold out there. thanks for sharing your "pin-on emblem collection." it is amazing to me to think that after 50 years, there's still stuff to learn about "old mopars!"

I'm not sure about the Sheriff Challenger, but I ran into a friend of a friend, who was taking care of his brothers estate after his passing. I was a little too late for some of the wheeling/dealing, but was told he had a low miles Sheriff(?) 70 Barracuda. IIRC, it was a "stripper" option, devoid of many options. They were available with many engine options, but in this case it was a low miles, red HP383. I can't remember now, what the trans was, possibly a 4spd. I bought the original flat hood, and a 4spd but the rest of the car was already snagged. This was maybe 3yrs ago, and though I own several Cuda' s, I don't think I'd ever heard of the Sheriff option, before.
correction: "Deputy", not sheriff.
 
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Remember The Challenger Deputy? This Was One Of The Cheapest Stripper Machines Mopar Ever Offered!
Jun 12, 2016Brian LohnesApex Car Feature, BangShift APEX3

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(By Greg Rourke) – A Mopar aficionado I am not. I love them, and am always amazed at how the real experts can spout option codes and production figures. “This is one of 37 1970 Cudas in Plum Crazy with a white interior, three speed ashtray, and the AM radio set to 670.” I recently read about a Challenger model that I’d never heard of before.

Back in 1970 the Challenger and E body Barracuda were introduced. They were a bit late to the Pony Car wars, but the results certainly speak for themselves. As with Mustang and Camaro, one could get a Challenger or Barracuda in most any flavor, from a six cylinder commuter to the Hemi or 440 Six Barrel. But in mid-1970 Dodge introduced another version, in case one didn’t have $2850 laying around for a new Dodge. This obscure model was the Deputy. Buy in was $2725. Adjusted for inflation that would be about $28,374 in todays dollars probably, according to figures I just made up.

Back then Dodge was on some sort of Southern law enforcement kick in their advertising, using the stereotype Southern sheriff telling us that we were in a heap ‘o trouble, boy. They used the Dodge Boys, whom one could tell were the good guys, based on the fact they all wore white cowboy hats. Hence the Deputy designation.
What did one get for what was likely a few months paychecks? Rather, what did one NOT get. The rear quarter windows were fixed, they didn’t roll down. Production figures show the Deputy as a Coupe, and all other Challengers were Hardtops or convertibles. The hole were the window crank would have been was simply plugged with a chrome plug. Was that 225 Leaning Tower Of Power that came in the Challenger base model too much power for you? The Deputy came with the 198 cube version. One wouldn’t worry about overpowering the D78-14 bias plies with that mill.

The steering wheel was a simple model with center horn button, but somehow a Rim Blow was available. That button was wired to a single horn, dual horns were not available. The seats were Barracuda sourced in a black or white fabric. No spoiler was available, no SE little back window could be had, and certainly no power windows. A 3 speed manual on the floor was standard, an automatic or four gear optional. If the correct boxes were checked you could get a bigger 6, a 318, and a 383 in two or four barrel versions. Hemi or 440? Fuggedaboutit. Apparently a little over 3,000 Deputies were produced, anyones guess as to how many are left. Or how many were cloned into a more desirable model.
It hard to imagine that such strippo models were available one time, as even the lowliest Toyota Yaris or Chevy Sonic is equipped with A/C and power windows. Anybody have a clean Deputy for sale? I’ll be happy to pay double what it was new.

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I'm not sure about the Sheriff Challenger, but I ran into a friend of a friend, who was taking care of his brothers estate after his passing. I was a little too late for some of the wheeling/dealing, but was told he had a low miles Sheriff(?) 70 Barracuda. IIRC, it was a "stripper" option, devoid of many options. They were available with many engine options, but in this case it was a low miles, red HP383. I can't remember now, what the trans was, possibly a 4spd. I bought the original flat hood, and a 4spd but the rest of the car was already snagged. This was maybe 3yrs ago, and though I own several Cuda' s, I don't think I'd ever heard of the Sheriff option, before.
Makes more sense that it's a Challenger since their commercials had the Deputy Sheriff in them.
 
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yes, they had the stripper Barracudas. They may have been called Deputy, too.

"Beginning mid year 1970, and ending with the 1971 model, there also was the Barracuda Coupe (A93), a low-end model with the 198ci Slant Six as a base engine, lower grade interior, and (like other Coupe series Chrysler Corp. offered that year) had fixed quarter glass instead of roll-down rear passenger windows."

1970 Plymouth Barracuda A93 1 of 1 built EV2 Hemi Orange rare mopar number match for sale: photos, technical specifications, description
 
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