This works every time. Once it's cold I hit it with WD40. Wait 20 minutes, and give it hell.I have used the heat process but what I found is do like scamp said spray it with PB and heat it but I turn the plug almost red this swells it and makes it tighter in the head and at the same time crushes the rust, let it cool completely then when it's cold try to get it out and use more PB blaster on it to lube the threads.