Back in my Dodge Dakota days, it was sworn that Autolite 3924 (I believe that is the PN) made and additional 5hp over that Champion plugs that came from the factory. I'm not sure how factual that is, but I did go to them when I did a tune up. I couldn't really tell the difference, but then again 5 hp in a 4500lb truck would be difficult to feel in the seat of your pants. I run the same plugs on my LA 360 with Magnum heads just because thats what I did on the Dakota.
I am also down on Champion because in 1984, one of the plugs blew apart and put a dent in the bulge hood on my '70 Challenger. Probably a fluke, but I tend to hold a grudge....