~ Sales Surprises ~
Both the 1964 Pontiac GTO and 1968 Plymouth Road Runner were 'sales surprises' due to smart 'Marketing and Advertising'.
In 1964, the Pontiac GTO was supposed to be a limited production 'Performance Car',
as only 5500 of these cars were planned for.
In 1968, the Plymouth Road Runner was also to be produced with a 'limited run'
of 2500 cars.
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1964 Pontiac Tempest/Lemans with the GTO option.
Pontiac had planned to build 5000 'Coupes' with the base 389/325 HP 4-Barrel,
and another 500 with the 'special' 389/348 HP 'Tri-Power'.
A total of 5500 were scheduled to be built. Next thing, production reached
6-Times the projected sales number, with the addition of the 'Hardtop'
and 'Convertible'.
1968 Plymouth Road Runner.
Plymouth paid Warner Brothers $50,000 for the rights to use the Road Runner
name and the Road Runner bird on a base Belvedere Coupe.
The plan, to build 2500 'novelty' performance cars, costing Plymouth $20
per car for the 'name rights' to Warner Brothers.
By mid-year {January 1968} a 'Hardtop Model' was added to the available style.