If you are serious about buying a cam for all out perfornmance, call someone that will cut one from the master lobe catalog, like Brian at Indio Motor. You have to be honest about what you want to do, but, most will nail it pretty good. IMO, most people put way too much duration in their stuff.
For a basic street build, most cam companies have a cam that would work off the shelf.
Excellent reply and many others up top as well.
Talking to a known company like Comp is great. However, there will be a problem if you decide to talk to them over and over again and then another place. Everyone has there own ideas. That's why you see use guys allway throwing out different numbers all the time to what seems like the same or very similar combo.
Now try these instructions for your own pick. And then run it past us for a basic critic/bench racing talk. We'll keep you from catostophic mistakes.
Based on what you want your car to do, we'll assume it's for a high performance application. And that you have a basic idea of what that is and the set up that will be on the car.
Look at the cam catolog and note that the cams have a RPM range they operate in. Based on that, you should be able to select a cam in the RPM range you'll be "Performing" in. Not cruising in. And it should work with your gear ratio.
Know your heads and there state that there in. Where the air flow stop or stalls. IMO, I try and use as much cam as the port will flow.
Centerline of cams. As a basic outline, a normal performance cam will be on a 110. A 112 C-line has a melloer idle and a 114 is stock for many cars. Going further down, like a 108 will induce more choppyness to the idle. A 106 is a radical idle difficult to tune at idle. 104 is madness for 90% of street cars.
Now go hunt for fun and come back with a "What do you think" choice.
Of course, tell us about the cars goals and what equipment it'll end up with. Rear gear ratio, tranny, auto/manual, cars weight and engine size with it's compresion and what head you have in what state. (Stock, large valves, port to what extent if it applies, etc...