That is a very cool deal, why wouldn't you want to buy ANYTHING with a LIFETIME warranty ??????
Personally, I don't know what took any auto mfg this long to offer something like that. I'm sure there are arguments about future sales but with they way today's society is, most people are ready for a new ride in 5 years anyway wether their car is a piece of crap or not.
I have owned over 15 Dodge cars or trucks in my life, all but 1 of them brand new purchases, and only one of them gave me any drivetrain problems. (Broke a rod in an 82 3/4 to Ram).
I don't think Chrysler is stepping too far out on a limb on this one!