Basicly what Flyboy said, with one exception, in reality the wider the tire the less actual pressure (traction) the tire is applying to the road surface. When you widen a tire contact patch you are increasing the amount of tire in contact with the road surface, but you ARE NOT increasing the weight. (These numbers are arbitrary) If your car rear wheels are applying 1000 pounds of force on two contact patches that are say 10 square inches of actual contact (5 inches long by 1 inch wide each tire), thats 100 lbs of force per square inch. If you double the width of the tire, to 10 inches each for a total of 20 square inches but do not increase the weight, you now have tires that are applying 50 lbs of downforce per square inch. Put your hands together LIGHTLY and rub them back and forth (as if your hands were cold and you were warming them) now do it again but really press them together hard. Can you tell the difference? Greater pressure means greater friction (READ: TRACTION).
This is also why you see big, fat, wide tires on mud trucks, because wide tires give better floatation.
In drag racing, they go to a wider rear wheel because the race is a race of acceleration, and upon launching most of the weight of the car is transfered to the rear wheels, so a wider tire gives you better traction in that circumstance, but only if the weight transfers to the rear wheels. If the car dosn't transfer the weight to the rear and stays relativly flat, say because of huge solo cross torsion bars, sway bars or shocks that wont let the front rise or the front wheels to drop in relation to the front end, the car will actually have less traction. For a car that is going to see everyday use, road course, slalom, etc, going with a wider tire on the rear will actually reduce the traction provided, for the reason I have stated above, unless you make other changes to the car like adding weight in the back, shaving a lot of weight off the front, suspension mods, etc. Realize that the average mopar has about a 60/40 to 70/30 weight bias front to rear.