Yes, that is the older heat well type of choke. See the long rod up to the small lever on the top of the carb throat? If you press the throttle to the floor once (or activate it with your hand moving the throttle linkage), there will be pressure on the rod that will snap the choke plate at the top of the carb throat shut. (The choke plate is the 'flapper' in the top of the carb throat.) As the heat increases in the heat well, the bimetallic spiral spring in the heat well moves and gradually moves the rod to open the choke plate as the car warms up.
At this point in time when you took the pix, if you had pressed or moved the throttle once already, and if the engine is cold at this time, then the choke is not working as the choke plate in the top of the carb is almost vertical (choke is off). That rod being bent is not normal, BTW, and that might be part of the issues.
Also, see the round thing also connected to the same linkage? That is the choke pulloff; when the car is revved up while the choke is still on, it will open the choke plate to let more air in to allow the enigne to rev without getting too rich. You can see it work as you rev the car while the choke is on.
I can barely see the heat riser weight below the carb; it is the older type BTW. (Almost looks like 2 shafts... one rusty and one clean... maybe one holds the anti-rattle spring?) The recommend rust penetrant and lube is at the Mopar dealer and is PN 4318039AC. If the riser flapper is stuck then I would do the following.
- Spray on penetrant and let is set for 30 minutes and then repeat
- After an hour or so, take 2 hammers and tap the shaft back and forth lightly. It may not move at first, but be persistent and keep applying penetrant. Eventually, the flapper shaft will move a bit and will move back and forth a bit as you tap lightly with the 2 hammers.
- Once the shaft moves back and forth some, you can apply some moderate turning pressure as you tap back and forth and eventually it will start to rotate a bit. Keep applying penetrant. Eventually it will free up.
- Note that there are 2 'haripin' style retainer clips in grooves in the shaft in the fornt and back that keep the shaft form moving too far forward or back. The are often gone at this age. Simple hardware store clips will work.
You have a Holley 1920 carb BTW (if you did not know).