Well Rusty, go ask one of the engineers who designed these things. If they arent all dead already.
Heres my hypothesis on this. The reason for the change could have been one of 2 things or a combination of both. It could have been a cost cutting measure, or an upgrade in reliability, or possibly both. The single sided arm goes back to at least 1963. Perhaps there was a high failure rate back then, and an improved design single sided arm as a bolt on was made to correct the vehicles that were already on the road with that design, and the 68 up design was the permanent fix? Maybe the new replacement single sided arms have that improved design as well, so theres no issues.
Maybe the 68 up design idler was less expensive to manufacture? The 68 up idler arm mount is arguably a bit more involved from a manufacturing stand point than a flat tab with some gusseted sides and a tapered washer welded to it.
Maybe the mount cost more to make, and the arm was less, but in the end maybe they saved .25 cents per car. Doesnt seem like a whole lot, But if you add that up to let's say roughly 250,000 A bodies made in just 68, that's $62,500 saved in manufacturing from just 1 part redesign.
Being that it is an arm rotating side to side pushing or pulling the mass of a wheel, tire and brake, I can argue the fact that the 68 up is a stronger design because its captured at the top and bottom spreading the load evenly across the pivot point. This is still a moot point however because these cars were all designed with a 10 year life span, and either design has shown they last longer than 10 years before wearing out.
Being I have a 67 notchback and a 69 notchback I have seen changes in both cars where the factory cheapened up the manufacturing of the 69 compared to the 67. It's almost as if as soon as the 67s went on sale, the bean counters descended on the car to figure out ways to cut the manufacturing costs.
The fact of the matter is we can only guess as to why the factory did what they did 53 years ago. Was it a design improvement, or a way to make the cars cheaper, or both? I will stick with it being a design improvement because if it was good enough, they never would have changed it.
Just my .02
Matt