Okay, i'll give you an opinion.
It's worth it if you want to keep the car and have fun with it.
If you are looking at it from an investment point of view, don't do it.
The only way you would recoup most if not all of your investment is if the a-body you choose is a real 340 car '71 and older.
And i may add, that you would have to get into it cheap and it would have to be a very nice car when done.
As you already know, a Road Runner or GTX is easier to sell, and for a lot more money.
Compare that to a nice 318 Satellite of the same year and the price difference is astounding.
This would be a similar comparison to a real 340 '70 Swinger and a 340ised '73 Swinger.
Given equal conditions of both cars, you would sell the '70 faster, for more money, and have a lot more interest.
Even though i personally like the '73 and up a-bodies, a lot of people don't.
I hope this helps,
Tom.