No, it is not. Bending the rod is a great way to make it so the choke never works properly no matter how it's (actually) adjusted. Many years ago I lost count of how many cold-start/cold-driveability problems I fixed by replacing choke thermostats whose rods had been hamfistedly bent by some ape. Don't be an ape.
The choke is adjusted by removing the choke thermostat from the exhaust manifold, loosening the 3/8" nut that holds the spring assembly to the bracket, and rotating the spring assembly relative to the bracket. There's even a notch in the spring assembly and a series of hash marks ranging from "R" (richer) to "L" (leaner) on the bracket to keep track of how much you're adjusting it.
The correct setting in almost all cases is two notches towards "R". If you've installed a thicker-than-spec carb base gasket, you may need to go to 4 notches towards "R".
All the rest of the parts of the system also have to be not-boogered-up. Carburetor operation and repair manuals and links to training movies and carb repair/modification threads are posted
here for free download.
If your more-than-half-a-century-old choke thermostat is rusted or otherwise used up, put on a № 1231
electric choke kit.