ramenth
Gratis persona
As stated previously, let's hop in our DeLorian...
Mid 90's, Chrysler is hot as hell. Got the new rams flying off the shelves, got neons moving out like nobodies business, Got viper, got Plymouth hitting the low, Chrysler hitting the high, and dodge hitting the pipe. ******* TONS of money in the bank.
And the Krauts came marching in. They smelled the big pile of cash, and the raping commenced.
It was, literally, Chrysler success that brought the pillaging hordes.
So stow the talk about poor management and how the company was always sick. They got raped to death. First by the Germans, then the Italians. The Japanese are probably getting sloppy thirds.
Yup. They wanted Jeep technology, Freightliner, and the mounds of cash Chrysler had.
Almost immediately after the sell off the new little Mercedes SUV came out, almost identical to the Cherokee and the idiots shot themselves in the foot by only putting Benz engines in Freightliner. Freightliner sales tanked because of it when a year before it was Chrysler's most profitable division.