I agree and very true.In spark plugs it's not just electricity we need conducted, but heat as well.
Copper and silver are at the top of the list for conducting both.
I remember awhile back on TV, watching those "Splitfire" plug commercials, a big gimmick. I still see the occasional 75%+ clearance specials here and there. Even if they were $0.10 a piece I still won't buy them. I still feel kind of the same about E3's.
It's Champions and NGK's for me.
Someone mentioned something about Nology (Silver?) awhile back. What about those? (Another gimmick?)